Challenge: Like most phone sales businesses, it is very difficult keeping new people on staff long enough to learn how to become successful. So management turned to ACI to hire an inmate staff that they could teach real-world B2B phone advertising sales skills.
Solution: Working with the Labor Partnership team and the ASPC Tucson complex facilities manager, a call center was built and training was begun in 2011. It quickly proved very successful and Hometown Hero management began looking for space to expand the program. This successful partnership was expanded significantly in 2019 with a second call center within the prison. A third call center recently opened at ASPC Perryville. Currently, Hometown Hero Project employs 100 inmates and 5 ex-offenders.